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Reconnect: Audiences and Cultural Content in the Digital Environment

In March 2021, you can participate in one of four meetings exploring the interest in cultural events in the digital environment. The meetings are the second stage of the study on the interests of the public in cultural content online. See first results and express interest to join the research HERE. Part of the project "Reconnect: Audiences and Cultural Content in the Digital Environment", executed with the financial support of National “Culture” Fund Bulgaria.

European Stories – international training

At the end of March 2021, the first international training from the "European Stories" project will be held. The training will be conducted online. In it, participants will develop skills for extracting stories from the local context and applying them in the development of tourist proposals - live and in a digital environment. The training will be conducted in English and will be led by University of Plovdiv "Paisii Hilendarski" and Intercultura Consult.

Visit the project platform here.

Cultural Heritage as a Source of Societal Well-being in European Regions – ESPON HERIWELL
Cultural heritage has been gradually streamlined in different policy areas in the EU, showing the growing strategic importance the topic has gained on the European agenda. ESPON’s study “Cultural Heritage as a Source of Societal Well-being in European Regions” (2020–2022) is considered to play an important role in providing evidence and data on the impact of cultural heritage on societal well-being. The conceptual report of the study is out now, showcasing correlation between intangible cultural heritage and well-being. LEARN MORE

"Reconnect: the cultural sector in a state of emergency"

Interculturа Consult interviewed 11 representatives of the independent cultural sector in the field of arts and cultural tourism, who shared how the state of emergency has affected their work and income, as well as how they are coping with the new challenge. See the full text here.

Digital Audiences

Digital audiences are taking a leading role in the cultural sector (in other sectors they have been a factor for a while now). Digital audiences are attracted to cultural offers via several different channels: the organizational website, the organizational social media, advertising, paid and organic search, redirection from other sites, and email. What information we obtain about the audience varies from one channel to the other and knowing one's audience is always beneficial to organizations. It provides an insight into who are our current audiences, and whom we are not reaching in terms of target audiences, as well as ideas for future partnerships. Get in touch with Intercultura Consult if you are interested in digital audience analysis.