Audiences and Cultural Content in the Digital Environment
An Intercultura Consult project with the financial support of the National "Culture" Fund, Bulgaria.
The project is executed in partnership with: Meeting Points Foundation, OSAIK 36 Monkeys Association, Malle-Malle Puppet Theater, Lidia Peycheva, Nelly Stoeva, Petya Boyukova, Emil Denev and its physical host is Swimming Pool, Sofia.
Reconnect aims to investigate audience attitudes towards today's cultural offers in the digital environment. In partnership with organizations and creators working with theatre, music, performance art, cinema and visual art, it seeks to research a wider spectrum of views and the needs of the public in relation to diverse cultural offers.
The needs and interests of the audience will be explored through analysis of the digital audiences of partner organizations, a public survey, focus groups and experimentations with new cultural content. The collected data and feedback will be analysed and lead to the creation of guidelines on strategic approaches for cultural operators to improve their reach to specific audiences and enhance the quality of the digital cultural experiences.
Reconnect is based on earlier findings of Intercultura Consult (March 2020) on the ways the independent creative sector in Bulgaria has adapted to working during the pandemic. You can find it HERE.
Meeting Points is a not-for-profit organisation that creates opportunities for transformative meetings between people, who often do not see many commonalities among each another. The organisation uses art, culture and non-formal education as a means to work with communities whose access to art and culture in Bulgaria is limited.
Established in 2007, 36 Monkeys is the creator of numerous theater and performance art productions for stage and for non-theatre spaces. 36 Monkeys are an established name in contemporary drama and theatrical experiments. The organization has been recognised with numerous theater awards and nominations, and their performances are selected in national and international festivals.
Malle-Malle Puppet Theater opened in 2013 as a street puppet theater. The troupe has toured and participated in а multitude of tours and festivals. The team has created numerous performances (with and without puppets), including their emblematic soap bubbles show. In March 2020, the theater started their online television channel "Malle-malleTV".
Photo: Swimming Pool
Swimming Pool is a non-profit art project space and organization in Sofia, founded in 2015. Its focus lies on artist and curatorial research, collaborative approaches, art education and art politics.
Photo: Vasil Tanev
Petya Boyukova is a set designer, she has worked with directors Stayko Murdzhev, Mariy Rosen, Ivan Dobchev, Grigor Antonov, and others. She creates scenography for performances in non-theatrical spaces, among which is "Happy Beckett" (2018), an interactive performance in which the audience is the playwright. Her numerous festival participations and exhibition projects connect her to current artistic practices, while she also teaches History of the Costume as an assistant professor at the National Academy of Arts, Bulgaria. She is nominated for the theater awards Askeer 2013 and Icarus 2020.
Dr. Nelly Stoeva is a senior assistant professor at the Department of History and Theory of Culture in Sofia University "St. Kliment Ohridski". She has lead research and applied projects in the field of cultural policy, cultural management, mapping of the cultural sector, civic participation in policies, and others. She is an expert of the National “Culture” Fund, Bulgaria and part of the team formulating the Municipal Strategy "Sofia - Creative Capital" 2013 - 2023.
Lidiya Peycheva is an expert in project management in the field of culture and arts with experience in development and execution of productions for cultural products and events. From 2015 to 2020 she was Chief Expert Programs and Projects" at the National Culture Fund under the Bulgarian Ministry of Culture where she updated the regulations of the fund sessions, initiated and participated in the introduction of an electronic application system and information campaigns for candidates.
Emil Denev is a film director who graduated from New Bulgarian University and the Art College for Media Arts in Sofia. He has experience in documentary projects, corporate and commercial video, music videos, marketing campaign videos and many video projects for non-profit organization. During the last 5 years he has been actively developing his videography and video editing skills.