Audiences and Cultural Content in the Digital Environment

An Intercultura Consult project with the financial support of the National "Culture" Fund, Bulgaria.

The project is executed in partnership with: Meeting Points Foundation, OSAIK 36 Monkeys Association, Malle-Malle Puppet Theater, Lidia Peycheva, Nelly Stoeva, Petya Boyukova, Emil Denev and its physical host is Swimming Pool, Sofia.

Reconnect aims to investigate audience attitudes towards today's cultural offers in the digital environment. In partnership with organizations and creators working with theatre, music, performance art, cinema and visual art, it seeks to research a wider spectrum of views and the needs of the public in relation to diverse cultural offers.

The needs and interests of the audience will be explored through analysis of the digital audiences of partner organizations, a public survey, focus groups and experimentations with new cultural content. The collected data and feedback will be analysed and lead to the creation of guidelines on strategic approaches for cultural operators to improve their reach to specific audiences and enhance the quality of the digital cultural experiences.

Reconnect is based on earlier findings of Intercultura Consult (March 2020) on the ways the independent creative sector in Bulgaria has adapted to working during the pandemic. You can find it HERE.